This is a rebranding project of transforming 老香港涼果大王 to Chef Lemon, 謝檸檬 which is the nickname of a famous Hong Kong actor Nicolas Tse, 謝霆鋒. Through this, I want to achieve a down to earth brand image through the popularity and affinity of the actor. Through this name, I want to enhance people’s awareness towards this Hong Kong local brand.
Chef Lemon Hong Kong is a HK local store specializes in making dried fruit jelly of lemon, ginger... etc. The reason why I spotlighted lemon in the rebranded brand name, because of it’s their most well-known and best-selling product which are effective in reliving the unwell of clients’ throats.